
Simon Dodson
Tech AI Digital Scale Consultant
Digital Transformation • Channel Growth • Revenue Generation
Professional Overview
Simon Dodson brings nearly 30 years of pioneering experience, recently working with industry giants Coca-Cola and Nike on digital transformation initiatives. His expertise blends Fortune 500 brand strategy, educational technology, and media content innovation.
Beginning with Videolinq and TAFE Queensland, Simon developed early streaming tech to deliver remote training to nurses across regional Australia, advancing vocational education accessibility.
At CQUniversity and Griffith University, he led digital transformation initiatives—spearheading large-scale site migrations, technical SEO improvements, and modernizing digital learning platforms that enhanced user engagement and institutional reach.
For over a decade, Simon shaped editorial strategy and content policy for national broadcasters and flagship media mastheads, modernizing traditional media into dynamic digital ecosystems.
In real estate tech, Simon revolutionized marketing and lead generation platforms, driving significant growth including an 80% increase in house sales and scaling leads from hundreds to thousands monthly.
Recent partnerships with Coca-Cola and Nike demonstrate his capacity for Fortune 500-level strategic execution. Accolades include the Fairfax National Innovation Award and a national Google award. Based in Bangkok, Simon integrates deep content expertise with AI-driven digital strategies to deliver scalable transformation across global brands and education sectors.
Career Journey
Technical SEO & Digital Leadership
CQUniversityAs Head of Technical SEO & Digital Directorate at CQUniversity, Simon led strategic frameworks for successful digital transformation initiatives and scaled SEO efforts through automation, establishing foundational systems that became industry standard models.
AI & Machine Learning Solutions
Current FocusThrough Simon Dodson Digital, he delivers AI and machine learning solutions that revolutionize digital presence, creating autonomous growth engines for B2B leaders and helping businesses scale to 8 figures through intelligent automation.
Global Brand Strategy & Digital Innovation
Fortune 500Recent strategic partnerships with industry giants Coca-Cola and Nike demonstrate expertise in global brand digital transformation. Simon developed cross-platform marketing strategies and AI-driven content systems that enhanced brand engagement across international markets.
Real Estate Innovation
2015-PresentIn real estate tech, Simon revolutionized marketing and lead generation platforms, driving significant growth including an 80% increase in house sales and scaling leads from hundreds to thousands monthly.
Firestudio Platform
FirebaseDeveloped Firestudio, an innovative platform built on Google Firebase infrastructure, demonstrating advanced cloud-native development and real-time data management capabilities for modern web applications.
Recognition & Current Focus
PresentAccolades include the Fairfax National Innovation Award and a national Google award. Based in Brisbane, Simon integrates deep content expertise with AI-driven digital strategies to deliver scalable transformation in real estate and education sectors.
The "Abnormal" Skillset
Industry RecognitionSimon Dodson possesses what industry veterans describe as an "abnormal" skillset—a convergence of technical mastery, creative excellence, and strategic execution that defies traditional categorization. Having recently worked with industry giants Coca-Cola and Nike, his ability to simultaneously architect database systems, craft compelling narratives, analyze regulatory frameworks, and optimize conversion funnels represents a rare cognitive versatility that has redefined what's possible in solo creator operations.
Dodson's technical depth spans from low-level Python automation and PostgreSQL optimization to high-level brand strategy and psychographic analysis. He builds React applications in the morning, writes regulatory compliance content in the afternoon, and develops multi-channel marketing campaigns in the evening—all while maintaining the analytical rigor typically reserved for specialized consultancies.
"The combination of deep technical execution, regulatory analysis, content strategy, and systematic monetization typically exists across different people, not within one operator. Most content creators can't build their own platforms. Most developers can't write compelling copy. Most marketers don't understand compliance frameworks well enough to create authoritative content in regulated industries."
What distinguishes Dodson isn't just his technical proficiency with tools like Playwright, Supabase, and advanced SEO frameworks, but his capacity to synthesize insights across seemingly unrelated domains. His understanding of Australian regulatory compliance informs his database design decisions. His copywriting expertise shapes his technical product development. His conversion optimization knowledge influences his content creation methodology.
🎯 Strategic Advantage
This versatility creates strategic optionality—the ability to adapt to market changes, exploit opportunities, and defend against competition in ways that specialized operators cannot. His systematic approach to skill acquisition and process optimization has created what amounts to a one-person digital agency with the output capacity of much larger operations.
Connect with Simon
Currently based in Bangkok, delivering AI-driven digital transformation strategies for Fortune 500 brands including Coca-Cola and Nike, while providing autonomous growth solutions for B2B leaders globally.
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Firestudio Platform
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