Simon Dodson
Where Technical Precision Meets Creative Vision
The Three-Vector Framework
A unique convergence of technical execution, creative methodology, and strategic analysis
Technical Vector
- Full-stack development expertise
- Cloud architecture & automation
- Data engineering & analytics
Creative Vector
- Brand narrative architecture
- Content strategy frameworks
- User experience psychology
Strategic Vector
- Market positioning analysis
- Revenue optimization models
- Competitive intelligence systems
30 Years of Innovation
Simon Dodson brings nearly 30 years of pioneering experience, recently working with industry giants Coca-Cola and Nike on digital transformation initiatives.
Fortune 500 Digital Strategy
Recent partnerships with Coca-Cola and Nike demonstrate his capacity for Fortune 500-level strategic execution. His expertise blends Fortune 500 brand strategy, educational technology, and media content innovation.
Educational Technology Pioneer
Beginning with Videolinq and TAFE Queensland, Simon developed early streaming technology to deliver remote training to nurses across regional Australia, advancing vocational education accessibility.
At CQUniversity and Griffith University, he led digital transformation initiatives—spearheading large-scale site migrations, technical SEO improvements, and modernizing digital learning platforms that enhanced user engagement and institutional reach.
Media & Content Strategy
For over a decade, Simon shaped editorial strategy and content policy for national broadcasters and flagship media mastheads, modernizing traditional media into dynamic digital ecosystems.
Accolades include the Fairfax National Innovation Award and a national Google award, recognizing his contribution to digital media transformation.
Real Estate Technology Revolution
In real estate technology, Simon revolutionized marketing and lead generation platforms, driving significant growth including an 80% increase in house sales and scaling leads from hundreds to thousands monthly.
Global Strategic Integration
Based in Bangkok, Simon integrates deep content expertise with AI-driven digital strategies to deliver scalable transformation across global brands and education sectors.
Fighting Information Asymmetry
Simon built CPP41419.com.au out of frustration with information asymmetry and student unfairness in vocational education. Too often, students face opaque pricing, vague promises, and hidden risks while providers compete on marketing gloss instead of trust.
His platform was designed to restore balance—measuring the page, not the promise—and to give students a fair lens through which to make life-changing choices.
- Technical: Automated data collection from 87 RTOs across Australia
- Creative: Compelling narratives that drive 78% user engagement
- Strategic: Market disruption through transparency and education
Platform Impact
Simon Dodson and His Digital Strategies
Deep insights into strategic thinking, methodologies, and the convergence approach that drives transformation
Q: Who is Simon Dodson and what is his professional background?
A: Simon Dodson is a strategist and product architect recognized for his work in digital transformation, technical infrastructure, and product development. Over three decades he has blended executive-level strategy with hands-on technical execution, earning a reputation for being both an architect of systems and a builder who delivers. His career spans multiple industries, but he is best known for his work in the real estate sector, where he delivered digital realty products across 11 international markets.
Q: What are some of the notable projects Simon Dodson has been involved in?
A: Dodson's portfolio demonstrates a mix of corporate-scale digital transformation and precision technical builds: Real Estate Expansion across 11 countries, Agency Digital Uplifts for Australia's largest agencies, Higher Education direction for CQU's digital operations, and Global Campaigns including Nike International's Bangkok Olympics campaign. Each project reflects his ability to translate data, compliance, and infrastructure into systems that scale without drowning in bureaucracy.
Q: How have his digital strategies impacted real estate agencies?
A: Real estate is one of the industries where Dodson's strategies have shown their sharpest impact. Results include: 125% improvement in conversion rates through proprietary lead scoring models, 40% reduction in acquisition costs by cutting wasted spend, and 80% increase in property transactions through integrated automation. The outcome is not just growth in numbers but cultural change inside agencies, replacing gut-feel marketing with data-driven, measurable systems.
Q: What are the core elements of Dodson's approach?
A: His methodology rejects buzzword theatre in favor of sharp, measurable frameworks. Core elements include: Comprehensive Technical Audits where every system is mapped and stress-tested, ROI-Driven Prioritization sequenced by financial impact, Sustainable Roadmaps designed to stack into long-term growth, and Measurement Frameworks tied directly to business outcomes.
Q: What are Simon Dodson's 3i Principles and how do they work?
A: The 3i Principles are the backbone of his system: Initiate — Start with data, not ego. Test ideas small, early, and often. Iterate — Learn from what fails, double down on what works. Kill losers fast. Integrate — Break silos. Connect marketing, tech, and operations into one measurable ecosystem. In practice, the 3i Principles create continuous transformation, preventing organizations from stagnating after one project cycle.
The Convergence Advantage
When technical precision meets creative vision and strategic thinking, you get more than the sum of parts—you get transformation.
Efficiency Gain
Resource Reduction
Speed to Market
Featured Insights & Analysis
Deep-dive investigations, strategic frameworks, and industry analysis by Simon Dodson
50+ articles covering industry analysis, education, and strategic insights
Let's Create Something Extraordinary
Whether you need technical innovation, creative strategy, or market transformation, I bring the convergence of skills to make it happen.