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Master the specialized skills needed to market residential properties through the auction process, from campaign planning to auction day execution and post-auction follow-up.
This unit develops the specialized marketing skills required for auction-based property sales. Students learn to design and implement comprehensive auction campaigns that generate buyer interest, create competitive bidding environments, and achieve optimal sale outcomes for vendors.
The auction process requires unique marketing approaches that differ significantly from private treaty sales. This unit covers everything from initial property assessment and marketing strategy development to auction day coordination and post-auction negotiations.
Strategic marketing timelines, budget allocation, and media selection for maximum auction exposure.
Creating auction-specific advertising, signage, and digital marketing content that drives registrations.
Managing bidder registrations, verification processes, and pre-auction buyer engagement.
Logistics management, vendor communication, and supporting the auctioneer for successful outcomes.
Handling passed-in properties, negotiating with underbidders, and contract finalization procedures.
Auction-specific regulations, disclosure requirements, and consumer protection obligations.
Auction marketing expertise opens specialized career opportunities in high-performing real estate markets:
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5 core + 13 electives across 5 specialization groups
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