CPPREP4102: Market Property for Sale by Auction
Master the specialized skills needed to market residential properties through the auction process, from campaign planning to auction day execution and post-auction follow-up.
🎯 Unit Overview
This unit develops the specialized marketing skills required for auction-based property sales. Students learn to design and implement comprehensive auction campaigns that generate buyer interest, create competitive bidding environments, and achieve optimal sale outcomes for vendors.
The auction process requires unique marketing approaches that differ significantly from private treaty sales. This unit covers everything from initial property assessment and marketing strategy development to auction day coordination and post-auction negotiations.
📚 Learning Outcomes
💡 Key Topics Covered
Auction Campaign Planning
Strategic marketing timelines, budget allocation, and media selection for maximum auction exposure.
Marketing Materials Development
Creating auction-specific advertising, signage, and digital marketing content that drives registrations.
Buyer Registration Systems
Managing bidder registrations, verification processes, and pre-auction buyer engagement.
Auction Day Coordination
Logistics management, vendor communication, and supporting the auctioneer for successful outcomes.
Post-Auction Processes
Handling passed-in properties, negotiating with underbidders, and contract finalization procedures.
Legal Compliance
Auction-specific regulations, disclosure requirements, and consumer protection obligations.
🛠️ Practical Tools
Campaign Management Templates
- • Auction marketing timeline frameworks
- • Budget allocation worksheets
- • Vendor communication schedules
- • Registration tracking systems
Marketing Resources
- • Auction advertising template library
- • Digital marketing content guides
- • Photography and styling checklists
- • Social media campaign frameworks
🚀 Career Pathways
Auction marketing expertise opens specialized career opportunities in high-performing real estate markets:
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5 core + 13 electives across 5 specialization groups
📖 Further Reading
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