Founder’s Statement
We Don’t Make Ice Cream.We Measure Whether It Holds.
VETIntel collects over 300 data points on every ice cream maker.
We can see the mixing bowls. We can trace the supply chain. We can map provenance across storefronts. We can fingerprint identical product sold under different branding at different prices.
But we stop at the recipe.
We are not ice cream makers. We are not flavour experts. We are not here to churn.
We are diagnostic.
We measure performance.
We measure:
- Sentiment drift
- Pricing dispersion
- Marketing claims versus observable data
- Provenance overlap
- Distribution patterns
Every event generates data. Most of it is noise.
We separate signal from theatre.
We are agnostic to how you make ice cream.
We are not agnostic to how it performs.
If consumers like it, the signal holds. If positioning outruns substance, the signal drifts. If structure and story diverge, exposure appears.
That’s not opinion. That’s comparability.
Three states. No verdicts.
We do not redesign the business. We do not rewrite the recipe. We do not set the price.
We instrument markets so performance becomes visible before erosion becomes obvious.
And ultimately — we all win here.
Our primary objective is to improve the student experience through better signal.
In other words: Help the market identify the ice cream that actually holds.
The ice cream that doesn’t melt the fastest. The ice cream that performs consistently. The ice cream consumers come back for.
When performance is clear:
- Students make better decisions.
- Operators improve faster.
- Capital allocates more intelligently.
- Reputation compounds instead of erodes.
This isn’t prosecution.
It’s optimisation through visibility.
Because when signal improves, quality rises.
And when quality rises, everyone benefits.
We don’t make ice cream.
We make it measurable.
Simon Dodson
Founder, VETIntel