Three-Part Analysis
Understanding Australian Real Estate's Digital Reality
A comprehensive three-part analysis examining how digital platforms have fundamentally transformed the Australian property market, and what this means for agents, vendors, and buyers navigating the new landscape.
How REA Group achieved 80% market share and why the industry accepts premium pricing for essential services. An examination of network effects, market concentration, and the ACCC's regulatory response.
How successful agents leverage platform dominance instead of fighting it. Case studies of agencies that have adapted their strategies, pricing models, and service delivery to thrive in the platform economy.
Emerging models, international trends, and practical preparation for the next decade of property technology. What PropTech innovations are gaining traction and how market participants should prepare.
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This analysis series examines the fundamental dynamics shaping Australian real estate.
Independent research • Data-driven insights • Industry expert perspectives